Experienced Leaders with an Eye Towards Exit

Priska Diaz, MS

Founder & CEO of Bittylab.
Entrepreneur, and inventor of the Bare® Air-free technology. A skillful negotiator with demonstrated ability to leverage cost-effective awareness campaigns for both markets: consumer, and medical devices. Extensive knowledge in design, engineering, manufacturing, polymer materials, and QC. Creator of the MVP and built an ecosystem of customer-based R&D. First-hand experience as a mother of a baby with GER/GERD.

Bruce Ogden, MD

Senior Medical Director.
Board-certified and award-winning long term Pediatrician & Neonatologist.
Level III Neonatal & Perinatal care.
Board-certified by the American Board of Pediatrics in both Pediatrics and Neonatal-Perinatal Medicine and award-winning long term Pediatrician. Newborn research & Neonatologist.

Andrew Cothrel

Regulatory & supply chain operations. Regulatory/Ops has 25+ years in MedTech commercialization including a VP role at Roche leading a $100MM business segment and CEO roles at 4 Medtech NewCos; has raised > $30MM; multiple FDA clearances. Work on the regulatory process and submission to the FDA.

Dana King

Vice President of Sales.
30+ years in retail sales. Was a key player in the test launch of the Bare® Air-free product in BRU/BBB/Walmart, with over 300 doors collectively. Technical background in industrial design and prototyping.