As I ride the NYC subway very often, I came across a campaign, from the City of New York, aimed at protecting your children against tooth decay. As concerned parents we want to help spread the word.


One of the many benefits that Bare® has to offer is the Perfe-latch® nipple. Unlike ordinary bottles, Bare® bottles don’t dispense liquid without active suction and proper latching, even when it’s turned upside down. The Perfe-latch® nipple has a shallow teat to resemble a mother’s breast. The shallow nipple prevents your baby from keeping the bottle at his/her mouth while sleeping, or from using it as pacifier. While Bare® can help, the best aid to help prevent tooth decay is YOU!

The NYC ad suggests the following:

  • Don’t use a bottle as a pacifier;
  • Don’t put your baby to sleep with a bottle; and
  • Avoid putting sugary drinks in bottles.

To learn more about this NYC campaign and how to help prevent tooth decay visit