Inventing the world’s first Air-free baby bottle was only half of the job; obtaining capital to fund production and promoting the superior benefits of a baby bottle with air-free syringe technology is the other 50%. After exhausting our personal savings, we worked with local and national banks to obtain personal and business loans including SBA backed loans to finance Bittylab’s growth. While all our lending partners went above and beyond to meet our needs, one of our lenders; First Niagara, included Bittylab in their advertising campaign to support small businesses. First Niagara has provided a MOBILE BILLBOARD featuring our Bare Air-free baby bottles!!! Wait, let me say that again… MOBILE BILLBOARD featuring our Bare Air-free baby bottles!!! and it has been traveling around lower Westchester County for a full month.
Today, we stopped the humongous truck by the Babies “R” Us Parking lot on Central Park Ave. and hosted an hour long event where we demonstrated Bare Air-free baby bottles to moms, dads and grandparents. We also gave away dozens of free samples and distributed discount coupons to be used in Babies “R” Us stores. Dozens of babies, accompanied by their moms and dads, attended the event to learn how suction-powered syringe technology virtually eliminates gas/colic and prevents nipple confusion. Senior officials from First Niagara Bank were there to show their support. News 12 Westchester Reporter/Anchor Lisa Reyes covered the event, including video of interviews with parents and product demonstrations.
Priska Diaz, a new mother and big supporter of breastfeeding, was set to exclusively breastfeed her first son. Her low milk supply condition forced her to introduce formula bottles. As a result her baby began to reject the breast due to nipple confusion and easy feeding from ordinary bottles. Every time she bottle-fed her baby she turned him into a bag of gas resulting in endless sleepless nights for the whole family. Priska realized that baby bottles weren’t working for her baby or herself. That’s when Bare® Air-free Baby Bottles was born.
Bare® Air-free is a unique baby bottle that offers syringe-like/anti-colic Air-plug® technology that delivers air-free milk upon suction, to effectively minimize air ingestion that causes gas, fuss and colic. Bare’s Perfe-latch® nipple is designed to extend in length during feeding to help prevent nipple confusion. The new Easy-latch® nipple is the easiest to latch on. Both nipples feature Flow-Control® Technology: Different size orifices on the tip dispense different flow rates controlled by the baby’s sucking strength. — Like nature intended.
We launched our product in late 2013, we sold 10,000 of our Bare Air-free baby bottles in only 10 months via online. On February 1st, 2016 The entire line of Bare® with 10 products was launched in 185 Babies “R” all across the USA.